Cecil Turner

I’ve spent my career exploring one big question: why do some organizations thrive while others slowly lose their spark?

 

My path has been shaped by that curiosity, moving from the front lines of dealership leadership to the study of organizational psychology. Along the way, I’ve seen how culture, trust, and perception can quietly determine whether a business grows or stalls.

 

Over the years, I watched talented people leave great companies for the wrong reasons. Not because they lacked skill or drive, but because the culture failed to connect their effort to meaning. That disconnect between what people give and what they feel in return, became the foundation for my research.

 

I’m currently completing my degree in Psychology, where my work centers on organizational culture, employee engagement, and perception. Out of this research came the Experience Deficit Bias (EDB) framework, a model designed to measure how trust, bias, and expectations distort both employee and customer experiences. In simple terms, it explains why leaders can do everything right on paper, yet people still feel something’s missing.

 

My mission is to help leaders see what data alone can’t: the invisible forces shaping how employees work and how customers feel.

 

My work blends three worlds:

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• Real-world leadership, drawn from years inside automotive organizations where accountability, process, and people collide.

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• Behavioral science and psychology, providing the structure and evidence behind cultural transformation.

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• Practical innovation, turning research into usable tools, frameworks, and training systems that help companies measure and improve culture from within.

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Through consulting, research, and speaking, I help organizations rebuild trust, clarify communication, and align culture with performance.

 

At the core of everything I do is one belief: trust isn’t built by what we deliver, but by how people experience it. My work is about helping leaders close that gap—so both employees and customers feel the difference, not just see it on a spreadsheet.